Pop singer Iyanya Mbuk
has amassed over N130
million in endorsements
deals in 2013 alone. Since
his highly successful 2012
monster hit single
‘Kukere’, it has been one
hit after another, one
award after another and
one endorsement contract
after another for the once
impoverished singer.
In the last one year and
half, Iyanya has proven
that he can be a hit
maker disappointing the
initial doubts that critics
had raised about him
when his 2009 debut
album ‘My Story’
flopped. Certainly, Iyanya
took the lesson of that
album and transformed
himself into one of the
most sought after
Nigerian artistes today
placing him on the
pedestal where corporate
organisations would jostle
to do business with him.
Three weeks ago, the
singer closed a deal
reportedly worth N35
million with mobile phone
manufacturing company,
SOLO Mobile. According
to his publicist, Wildflower
PR, the deal was iced with
a brand new 2014 Prado
SUV.
Earlier in May, the 27 year
old singer was lucky
enough to have been
included in MTN’s swoop
of some of the major
players in the music
industry, becoming one of
the company’s highest
paid brand ambassadors
in a N40 million deal.
It sure didn’t end there.
When Zinox Technologies
Limited, manufacturer of
Nigeria’s first
internationally certified
branded computers was
looking for a face to
represent its brand, guess
who quickly came to
mind? None other than the
rave of the moment,
Iyanya. The Leo Stan-
Ekeh owned tech-
company put pen to
paper, inked a deal and
made Iyanya N56milion
richer, according to those
familiar with the details of
the deal.
These endorsement deals
have gone on to show the
relevance Iyanya has in
today’s music scene.
Apart from the occasional
engagements, the pop star
will begin to appear on
billboards and TV
commercials preaching
the gospel of these
brands. From all
indications, Iyanya, a
Business Management
graduate of the University
of Calabar and winer of
the inaugural MTN Project
Fame West Africa, has
had quite an awesome
2013.
Speaking to NET, Iyanya’s
partner Ubi Franklin
attributes his success and
that of the label to God
and hardwork. ‘All thanks
and Glory to God because
we are actually living out
our dream. We are where
we are today because of
hardwork and passion for
what we do.’
On why Iyanya seems to
be a choice for these
brands, Franklin says ‘I
guess they all see the
potential in Iyanya. They
have seen that Iyanya as
a brand can do a lot to
promote their own brands.
He is one of the hardest
working artistes I know
and he has worked hard
to deserve everything he
has earned.’
In less than one year,
Iyanya has upgraded his
garage with about three
exotic cars. Franklin has
done the same too, and
three months ago, the
team acquired a jeep for
their artiste and protégé,
Nigerian US returnee and
singer, Emma Nyra.
The music business is
probably one of the most
interesting yet difficult
businesses in the world
and for Iyanya, it’s been
one great ride with the
prospect of many good
things to come.
Deals - Amount
MTN - N40million
Zinox - N56million
Solo Mobile- N35milli
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